Search engine optimization (SEO) is a crucial aspect of internet marketing since it can help you get noticed by users. According to a recent study, 90% of all websites are unknown to the average user. It is vital to use high-quality content that is aligned with user searches and engages prospects at all stages of the marketing funnel. If you’re not using SEO properly, you could be missing out on significant revenue. It will also help you sell more e-commerce products, generate leads, and capture traffic from TV ads and other marketing channels.
Although SEO is a constantly changing target, you can never be sure which tactics will work. It takes knowledge of search engines and human visitors, as well as a good website architecture and quality content. Despite these changes, Google handles more than 3.5 billion searches every day and scours more than 1.9 billion websites to deliver the best results to the right users. It takes less than 0.5 seconds to return a result to a user’s query.
With more mobile users, it is important for websites to cater to their needs. For instance, mobile image optimization is now a vital part of SEO, and Accelerated Mobile Pages will be available in Q1 of this year. Furthermore, mobile devices have already exceeded desktop computers in the number of users. This means that the site needs to be responsive to meet the demand of mobile users. If it is not, it is possible for users to abandon the site.
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